RAPID RISE! AYASAN INDONESIA LEADS THE WAY IN HOME SERVICES IN SOUTHEAST ASIA

Rapid Rise! Ayasan Indonesia Leads the Way in Home Services in Southeast Asia

Rapid Rise! Ayasan Indonesia Leads the Way in Home Services in Southeast Asia

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Rapid Rise! Ayasan Indonesia Revolutionizes Home Services Across Southeast Asia

Ayasan Indonesia, a Japan-originated firm headquartered in Jakarta, Indonesia (led by CEO Kotaro Ise), is achieving remarkable growth in the Southeast Asian market. The company delivers a broad selection of home services, from domestic chores to nanny services, and has established a customer base exceeding one million since its inception. Notably, Ayasan has achieved a 100% user growth in the past two years and is aggressively expanding across a multitude of nations in Southeast Asia.




The Southeast Asian cleaning service Jakarta home services market is assessed at approximately $15 billion, with the cleaning services segment flourishing at an annual rate of 15%, and the childcare industry expanding to a USD 3 billion scale. In this fast-growing market, Ayasan utilizes Japanese-style high-quality services and a innovative personnel model to capture a larger market segment.

“Our strength lies in combining Japanese precision with regional knowledge with a broad pool of talent across Asia,” says Kotaro Ise, Ayasan’s visionary leader. With extensive experience at Walt Disney and Marriott International, Ise founded Ayasan Indonesia in 2013 with the vision of “creating a world where blue-collar workers can shine.” Today, the company has expanded to include over tens of thousands of specialized staff members.



Ayasan’s meteoric rise is fueled by an aggressive regional expansion strategy. Beyond its base in Jakarta and future growth plans to Bali, the company is also offering solutions in Japan, Thailand, Vietnam, and Laos. By 2025, Ayasan aims to expand to nine territories, including Singapore, Malaysia, Cambodia, and the Philippines.

In addition to household services, Ayasan has built a strong track record in pembantu Jakarta corporate services, with over 1,000 clients including leading global brands. Recently, demand from government offices and new ventures such as FlashExpress and Gowabi has been increasing significantly.



“I am confident that even in the age of AI, the importance of human-centered services will remain indispensable,” asserts Ise. The company features an in-house IT engineering team and is creating an AI-driven solution. Furthermore, Ayasan is exploring international deployments, including worker placement overseas, positioning itself as a key contender in Southeast Asia’s home services market.

Aiming for next-level success, Ayasan is actively seeking collaborations with financial backers for its upcoming development phase. With the Southeast Asian home services market expected to surpass $30 billion by 2030, the company’s future developments are drawing widespread interest.

Company Overview
● Ayasan Indonesia Company Profile
● Headquarters: Company HQ: Jakarta, Indonesia
● Founded: January 2013
● CEO: Kotaro Ise

Contact Information
● Phone: +62-878-1999-9193
● WhatsApp: +62-878-1999-9193
● Email: [email protected]
● Website: https://www.ayasan-indonesia.com/?ln=en

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